Let me start by saying I have nothing against whitespace. I’ve used it to beautiful effect in projects of my own creation and admired its use in the work of others. Some of my favorite websites have prominently featured whitespace! Even this one right here is a serviceable example.
So don’t mistake me for some kind of hater who crashed the party just to badmouth whitespace all willynilly. I’m happy to #notallwhitespace if it makes you feel better, but the fact is that for too long now there’s been an increasingly tyrannical whitespace agenda afoot.
Enough. It’s time for whitespace to get back in its own lane, and that lane is margins*. Skeptical? Read on, my blissfully ignorant friend.
Observe how in the last couple decades there’s been a creeping, relentless encroachment of whitespace out of its proper margins-lane and right smackdab squarely into the main lane which excuse me very much but once upon a time was a place understood to be reserved for actual content.
This wanton carnage is everywhere. And why, hm? No doubt complex theories abound, but you’ll have to find those elsewhere. Around here we don’t waste resources on complex theories, not when a simple harebrained idea gives you so much more bang for your buck.
One idea (the harebrainedness of which please discern for yourself) regarding the abominable nightmare in which we now find ourselves is that all this mutant outsize whitespace is but an easy crutch, a lazy visual trick too often cynically used by craven charlatans possessed of more cheap fillable space than actual content with which to fill it. Enter whitespace: problem solved! I mean, “space” is right there in the name. Talk about snakes that woulda bit.
(Please, don’t really talk about snakes just at this moment, as I have the floor and am reclaiming my time. Rest assured, we’ll be taking up snakes soon, at which time hymns optional but likely.)

So then that’s the idea. And yes, some – maybe even you! – sure enough may think it harebrained, but I’d ask some and maybe even you to consider how effective whitespace is at quite literally crowding out anything that is something. Such an unassuming, simple tool, yet brutal in its ability to obliterate everything in its path.
Think about that. Go ahead, give it a real good going-over. Test it against the most rigorous algorithms and hareless brains at your disposal. I’m confident that in the end you’ll embrace my idea and agree that such a Machiavellian scheme must be challenged, immediately and with lots and lots of text. Solid walls of it? Perhaps, if that’s what it takes. I didn’t choose the fight, the fight chose me.
* don’t hassle me about singular and plural nouns when I’m out here trying to topple tyrannies, all right?